Bias celebrates wine as a common ground for conversation. Their wines see the debate stemming from opposing beliefs as the zest of interaction. Each bold new blend is represented by animal characters colliding in a debate of ideologies. Bias wines celebrate the intensity of their collisions.
Haptik built the stories behind each character, crafting the unlikely conversations from contrasting life perspectives. Illustrative storytelling results in an aesthetic contrast symbolic of the new genre Bias is carving within the wine industry.
The sharing of thoughts translates to designs centered on the ritual of drinking and sharing wine. Haptik saw this brand’s opportunity for a defining experience which challenges the status quo. Bias offers untraditional wine blends and encourages people to be audacious in their sharing – ideology, conversation, and ultimately wine. It is the only way to revel in the tradition of this drink.