CHA DYNASTY

# Branding # Packaging
# Environment Design

Making and drinking tea are rituals intertwined with early Asian culture. Cha Dynasty did not want to alter time-honored tradition by supporting Eastern and Western audiences. They challenged Haptik to construct a single identity simultaneously speaking to both audiences without compromising their integrity. Haptik answered with a typography system representing the ancient Qin script and informing Latin alphabet typography with the cultural writing. This duality of language allows Cha Dynasty to proudly claim calligraphy and culture communicating custom across languages.

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