Hyphen is unafraid to extend boldly – transforming the limits themselves. Reaching new heights in the breathtaking scenery of their new identity, Hyphen, realizes a metaphor for changing perspectives. Delving with Hyphen into the nature of cannabis products, Haptik sought to understand the movements occurring in this blossoming industry.
Rather than constraining Hyphen to the current landscape of the industry, a hot air balloon, high above the ground, evokes the experience of cannabis products. This poetic insight into visual ambiguity accepts a range of touchpoints allowing Hyphen to have product lines ranging from flowers to oil to reimagined edibles while remaining cohesively unique.
Hyphen products, packaging, and environments show a fresh take on the industry, and clearly fly above anything on the market.