A landscape of touchpoints, a distinctiveness that found itself in complexity and opportunity, these are the aspects that drove the branding of Interim. Haptik took on the challenge to create an identity tailored to fit the Interim business model.
Interim offers subscription services for men’s apparel, relying on digital platforms, social media, environmental considerations, packaging, and soft products. It is a multifaceted business.
The vibe for the brand targets a younger generations’ lifestyle with the extensions of service going far beyond outdated rental services. Interim is about a lifestyle. The branding aspects are transitionary to befit a wide range of touchpoints, giving Interim a consistency across all aspects of their business from soft products to social marketing.
Interim offers its members a choice from a wide range of apparel, deliverable with flexible frequency. These exclusive services give people freedom and peace of mind concerning their clothing needs.